Zone of Genius

By Christine O'Reilly | August 12, 2020

Are you getting joy out of your work? You can be, when you learn to work in your Zone of Genius! Christine shows you how in this episode of TWO MINUTE MATTERS.

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Role Model Mindset

By Christine O'Reilly | July 1, 2020

Are you struggling with constant fear and stress these days? This episode of TWO MINUTE MATTERS will show you how to push through it and emerge as a better role model for those you influence in your work, family, and community.

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Virtual Selling – Part 2

By Christine O'Reilly | July 7, 2020

Do you wonder how a future of virtual selling will affect customer relationships? This episode of TWO MINUTE MATTERS looks at proven ways to embrace a better, integrated approach to reaching customers.

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Skill Up

By Christine O'Reilly | July 7, 2020

What do you want to be better at? Now is the time to challenge yourself and skill up in your life or career. This episode of TWO MINUTE MATTERS shows you how!

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Imperfect

By Christine O'Reilly | July 1, 2020

You have permission to be imperfect! Learn how to put your energy into the most important things for you in this episode of TWO MINUTE MATTERS.

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Virtual Selling – Part 1

By Christine O'Reilly | July 1, 2020

If you’re finding the shift to virtual sales to be challenging, this episode of TWO MINUTE MATTERS is for you. Learn three ways to help you navigate this new norm.

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Great Coaches

By Christine O'Reilly | June 23, 2020

Striving to become a better coach? Take your leadership skills from good to great with these three successful coaching techniques in this episode of TWO MINUTE MATTERS.

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4 things marketing automation can’t do for pharma brands

By Christine O'Reilly | December 17, 2019

Marketing automation increases the effectiveness and lowers the cost of campaigns but it’s more than pushing a button. This article tells you what marketing automation can do…and what it can’t, including three examples from pharma.

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Digital tipsheet: Search engine optimization for healthcare brands

By Christine O'Reilly | November 20, 2019

SEO will help your healthcare brand’s webpages rank higher in Google. This article covers what SEO is, why it matters, three strategies to do it well, plus SEO advice for Canadian pharma brands.

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Profile of a head made from a piece of panelling with gears on it that are being magnified by a magnifying glass

Why your pharma brand badly needs behavioural economics

By Christine O'Reilly | October 8, 2019

Marketers expect audiences to be rational—but they’re not. Learn what you risk losing if you ignore behavioural economics and 7 biases you can use to influence behaviour.

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