Tips

How do you know you’re giving your customers what they truly need? Are you measuring it? What systems do you currently have in place that will give you real insight into what they are experiencing?

Lately I’ve been seeing project briefs that go like this: Background, challenge (you know, like what’s going wrong that could be going better), objective (are we looking to raise awareness or change perceptions), audience, spec, budget.

Look at your brand messages and the content you’re considering creating and identify its strengths, weaknesses, and ensure there is alignment between what you want to say, and what your customer needs.

Since reps have been spending less time traveling and seeing HCPs, they should have more capacity to pursue value-added opportunities. This includes collecting insights on physicians’ unmet needs and administering these insights back into CRM systems.

Marketing automation increases the effectiveness and lowers the cost of campaigns but it’s more than pushing a button. This article tells you what marketing automation can do…and what it can’t, including three examples from pharma.

Marketers expect audiences to be rational—but they’re not. Learn what you risk losing if you ignore behavioural economics and 7 biases you can use to influence behaviour.

Influencer marketing has had great success in mainstream campaigns. What is it and how can you use it to reach your pharma audiences? Read on to find out.