Marketing strategy

To be customer centric you need CPIs

How do you know you’re giving your customers what they truly need? Are you measuring it? What systems do you currently have in place that will give you real insight into what they are experiencing?

Read More

What is an insight?

Insights

Lately I’ve been seeing project briefs that go like this: Background, challenge (you know, like what’s going wrong that could be going better), objective (are we looking to raise awareness or change perceptions), audience, spec, budget.

Read More

Creating high-value content

Look at your brand messages and the content you’re considering creating and identify its strengths, weaknesses, and ensure there is alignment between what you want to say, and what your customer needs.

Read More

Content audits: what not to do

Thinking about creating new content? Start by considering your existing channels and evaluating where they are and aren’t working. Reviewing your existing content to establish gaps should help to establish what content needs to be created, removed, or amended.

Read More

Buh-bye product marketing, hello customer-centric strategy

Our world has never been as dynamic, connected and complex as it has become over the past decade. The fast-evolving technological, social and environmental changes witness and experience in our day-to-day lives are also transforming how we approach pharmaceutical marketing. Our industry is being challenged to think and act in fundamentally new ways. Are you keeping pace?

Read More

Stay Connected!

 

Sign up to our email list and receive timely communications directly related to marketing your pharma brand.

You'll also receive the latest in our video series, Two Minute Matters, which are based on the belief that what matters to us here at CORE, just might matter to you. In just 120 seconds, Christine reveals straightforward, actionable ideas that will make an impact on you and your world.

 

Thank you for your submission.