Posts by Lauren Clarke

To be customer centric you need CPIs

How do you know you’re giving your customers what they truly need? Are you measuring it? What systems do you currently have in place that will give you real insight into what they are experiencing?

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What is an insight?

Insights

Lately I’ve been seeing project briefs that go like this: Background, challenge (you know, like what’s going wrong that could be going better), objective (are we looking to raise awareness or change perceptions), audience, spec, budget.

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Creating high-value content

Look at your brand messages and the content you’re considering creating and identify its strengths, weaknesses, and ensure there is alignment between what you want to say, and what your customer needs.

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Content audits: what not to do

Thinking about creating new content? Start by considering your existing channels and evaluating where they are and aren’t working. Reviewing your existing content to establish gaps should help to establish what content needs to be created, removed, or amended.

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