By Christine O'Reilly | July 1, 2020

You have permission to be imperfect! Learn how to put your energy into the most important things for you in this episode of TWO MINUTE MATTERS.


Virtual Selling – Part 1

By Christine O'Reilly | July 1, 2020

If you’re finding the shift to virtual sales to be challenging, this episode of TWO MINUTE MATTERS is for you. Learn three ways to help you navigate this new norm.


Great Coaches

By Christine O'Reilly | June 23, 2020

Striving to become a better coach? Take your leadership skills from good to great with these three successful coaching techniques in this episode of TWO MINUTE MATTERS.


4 things marketing automation can’t do for pharma brands

By Christine O'Reilly | December 17, 2019

Marketing automation increases the effectiveness and lowers the cost of campaigns but it’s more than pushing a button. This article tells you what marketing automation can do…and what it can’t, including three examples from pharma.


Digital tipsheet: Search engine optimization for healthcare brands

By Christine O'Reilly | November 20, 2019

SEO will help your healthcare brand’s webpages rank higher in Google. This article covers what SEO is, why it matters, three strategies to do it well, plus SEO advice for Canadian pharma brands.

Profile of a head made from a piece of panelling with gears on it that are being magnified by a magnifying glass

Why your pharma brand badly needs behavioural economics

By Christine O'Reilly | October 8, 2019

Marketers expect audiences to be rational—but they’re not. Learn what you risk losing if you ignore behavioural economics and 7 biases you can use to influence behaviour.


How to use mainstream marketing to reach pharma audiences part 2: Influencer marketing

By Christine O'Reilly | August 29, 2019

Influencer marketing has had great success in mainstream campaigns. What is it and how can you use it to reach your pharma audiences? Read on to find out.


How to use mainstream marketing to reach pharma audiences Part 1: Product placement plus

By Christine O'Reilly | August 5, 2019

What can healthcare brands learn from Google Home, A&W and Leon’s? A lot, it turns out. In this article series, I take apart three campaigns and put them back together from our industry perspective so you won’t have to say “We can’t do that in pharma!” Part 1 examines the product placement magic of Google Home’s marketing.


3 ways you can avoid doing the same old pharma marketing

By Christine O'Reilly | May 14, 2019

No one wants to be a cliche. These 3 strategies will help you develop your approach to fit the message you want to send and your tools to fit the experience you want to provide…not the other way around.


A checklist of customer insight questions every pharma brand manager needs

By Christine O'Reilly | December 3, 2018

It’s every brand manager’s job to understand the market, and when we’re lucky we get to do primary research with our customers. This checklist of open-ended customer insight questions keeps the focus on feelings, experiences and values, while getting the necessary intel about competition and product performance.