Our sales calls have become virtual. Our messaging is now delivered via email. We’ve quickly moved beyond the in-person handshake, and our digital footprint is now where we must meet customers ꟷ and their new set of expectations.
In this TWO MINUTE MATTERS video, Christine offers solutions to stay digitally interconnected with your customers and have a real influence over their decision making by:
- Throwing out the traditional touchpoints of the linear product push.
- Sharing tailored information from multiple sources about disease states and treatment landscapes.
- Taking steps to build a strategic content plan that goes beyond websites and email marketing.